Dec 162011
 

How to increase your sales

Are you making the most of the sales opportunities open to you and your business?  It’s a well known psychological fact that once a buyer’s resistance has been breached by them agreeing to purchase one item they are then more open to buying something else – and that’s where you can take advantage. Continue reading »

Dec 162011
 

A little bit of sales psychology

There are a lot of things that influence a customer making a decision to buy something.  To improve the chances of you being the person they buy from it’s worth having a little bit of knowledge of the psychology behind buying.  Here are the five main stages in the decision making process: Continue reading »

Dec 162011
 

Be specific with your marketing and reap the rewards

As a business coach I’ve talked with a lot of companies who, when asked what their market is, have said “everybody”.  Generally speaking they have turned out to be the companies that are struggling – often due to lack of focus.  There’s a lot of competition out there and you don’t want to be trying to beat it all so how about taking a more proactive approach to targeting your market?  Here are a few quick tips to help you focus in on the most profitable market area for your business. Continue reading »

Dec 142011
 

You need to get people in the door to be able to sell to them!

Before you can make any sales you need to attract leads to your business. Leads are not customers, they are only potential buyers, or prospects, because they haven’t bought from you yet. What we’re going to look at here are a few examples of how you can attract prospects through your door. Some of the ideas will be better for people selling products, others for those selling services. Regardless, they are all tried and tested methods that will improve your business. Continue reading »

Dec 142011
 

Done properly, networking can be a great way to advertise you and your business

Networking is a great way to get you and your business known in the local area. It’s also a relatively cheap way to advertise too which is good because the cost to start a small business can be high and you will need to be fairly tight with the money until the customers start rolling in.

However, don’t think that networking is just turning up, eating the snacks, having a few glasses of wine and then leaving. Here are a few things to keep in mind when networking. Continue reading »

Dec 142011
 

Flyers are old school advertising but they still work

Whether you’re buying a franchise or starting a business from scratch you need to advertise but advertising can cost money and very often you don’t know which adverts are working and which aren’t. There is, however, a good cheap way to advertise your business and that’s through flyers; here’s why you should be using them. Continue reading »

Dec 132011
 

When it comes to advertising it’s amazing how much you can do with little or no money

Sometimes in a business you need to ramp up your advertising but lack the funds to do something ‘proper’, like take out ads in a newspaper or buy a slot in the listings directories. But don’t worry, there are other – cheaper – ways of advertising businesses that can be just as effective; all it takes is a little bit of imagination and a little more personal time and effort. Continue reading »

Dec 132011
 

How to make your business advertising work

There’s a famous saying in advertising of a business owner saying “50% of my advertising works – I just don’t know which 50% it is”. If you want to avoid this sort of problem for your small business then read on. Continue reading »