Subtle differences can make a big difference to your advertising success
Have a look at these two advert headlines and think about what makes them different:
“Ten reasons why you need to buy a new car”.
“Ten reasons why you should buy your new car from Jim’s Autos”.
In the first headline your advert is not targeting anyone in particular, you are just trying to put the idea into people’s minds that they need a new car. In the second headline you are much more specific because you are targeting only those people who have already decided to buy a new car – all they need to do now is decide where from, and you’re helping provide that answer.