Dec 152011

How to make your adverts really work for you

Regardless of where your ad is – newspaper, magazine, website – they say you have about 3-5 seconds to make an impact on the reader before they move on to something else.  There are lots of ways to attract a reader’s attention (through the use of color, photos etc) but the thing that will grab their attention and keep it is your advert headline.  Here are a few ideas you should keep in mind when you’re advertising your business with an advert. Continue reading »

Dec 152011

Subtle differences can make a big difference to your advertising success

Have a look at these two advert headlines and think about what makes them different:

“Ten reasons why you need to buy a new car”.

“Ten reasons why you should buy your new car from Jim’s Autos”.

In the first headline your advert is not targeting anyone in particular, you are just trying to put the idea into people’s minds that they need a new car.  In the second headline you are much more specific because you are targeting only those people who have already decided to buy a new car – all they need to do now is decide where from, and you’re helping provide that answer. Continue reading »

Dec 142011

You need to get people in the door to be able to sell to them!

Before you can make any sales you need to attract leads to your business. Leads are not customers, they are only potential buyers, or prospects, because they haven’t bought from you yet. What we’re going to look at here are a few examples of how you can attract prospects through your door. Some of the ideas will be better for people selling products, others for those selling services. Regardless, they are all tried and tested methods that will improve your business. Continue reading »

Dec 142011

Learn how to advertise your business successfully

A lot of people spend a lot of time and money advertising their business. But only a few know how well their advertising is working for them because most of them don’t take the vital action of testing and measuring. Testing and measuring performance is vital across many areas of business but with advertising it’s really important because this is all about you spending money to get customers through the door. Get it wrong and you’ve made a loss before you even start selling. Continue reading »

Dec 142011

Advertising your business does not need to be a chore.

As you build up your business the chances are that you will be advertising your business in a number of different places, using different marketing and different media. How do you keep on top of everything? The answer is simple by using a default diary and setting up a system. Continue reading »

Dec 142011

Want to start a small business?  Thought about a franchise business?

Buying a franchise is something that is often forgotten when people are thinking about starting a small business. It seems like, in the mind of some people, it’s ‘cheating’ because you get help from the franchisor, or they fear that it’s not really their business because someone else came up with the idea or the product. But think about it this way: Continue reading »

Dec 142011

Flyers are old school advertising but they still work

Whether you’re buying a franchise or starting a business from scratch you need to advertise but advertising can cost money and very often you don’t know which adverts are working and which aren’t. There is, however, a good cheap way to advertise your business and that’s through flyers; here’s why you should be using them. Continue reading »

Dec 132011

How to make your business advertising work

There’s a famous saying in advertising of a business owner saying “50% of my advertising works – I just don’t know which 50% it is”. If you want to avoid this sort of problem for your small business then read on. Continue reading »