Dec 162011

Top tips on how to help the customer to make a purchase

The chances are that over 90% of the people who come into your store are looking to buy something so why not help them? Yes, the occasional visitor will just be sheltering from the rain or waiting for a bus to arrive but the majority will have a reason – however small – to be looking around your store.

Helping the customer to buy in the first place is the key hurdle to get over and the best way to do this is through the use of scripts for your sales team.  How many times have you been in a shop and the salesperson has come up to you and said “Can I help you?” and you’ve automatically replied “No thanks, I’m just looking”.  Even if you are looking for something that tends to be the automatic response to the closed question. End of conversation; opportunity to help them buy lost. Continue reading »

Dec 142011

Do you know what your customers really think about you?

When you’re starting a small business one of the best ways to get feedback is to ask questions of your customers. Not only does this make the customers feel they are valued and being listened to but it also provides you with a huge amount of data that can be very useful for improving your business in many ways. For example, if you know who your customers view as your main competitor then you can target your marketing effort to showing people how or why you’re better than the opposition. Continue reading »