Dec 162011

A little bit of sales psychology

There are a lot of things that influence a customer making a decision to buy something.  To improve the chances of you being the person they buy from it’s worth having a little bit of knowledge of the psychology behind buying.  Here are the five main stages in the decision making process: Continue reading »

Dec 142011

How to set up a host beneficiary

First of all, what is a host beneficiary?  It’s a relationship between two businesses that helps each one make more profit by working together in a non-competitive manner.  For example, a hairdresser might do something to help out a beauty salon – it works because ladies getting their hair styled will probably want beauty treatments too.  Host beneficiary relationships are also a great way to advertise your business because someone else is promoting your company and people see that as a referral.  So how do you go about it? Continue reading »