Dec 142011

The DISC profile is your friend in a sales situation

In the 1920s an American psychologist developed a way of looking at the human character that can still be used today by sales people aiming to boost their conversion rate.  The system is called DISC profiling, which stands for Dominance, Influence, Steadiness and Compliance.  Understanding where your prospect sits within the DISC profile can make a huge difference to you being able to ‘connect’ with their way of thinking and, as a result, make the sale. Continue reading »