Top tips on how to help the customer to make a purchase
The chances are that over 90% of the people who come into your store are looking to buy something so why not help them? Yes, the occasional visitor will just be sheltering from the rain or waiting for a bus to arrive but the majority will have a reason – however small – to be looking around your store.
Helping the customer to buy in the first place is the key hurdle to get over and the best way to do this is through the use of scripts for your sales team. How many times have you been in a shop and the salesperson has come up to you and said “Can I help you?” and you’ve automatically replied “No thanks, I’m just looking”. Even if you are looking for something that tends to be the automatic response to the closed question. End of conversation; opportunity to help them buy lost.