How to set up a host beneficiary
First of all, what is a host beneficiary? It’s a relationship between two businesses that helps each one make more profit by working together in a non-competitive manner. For example, a hairdresser might do something to help out a beauty salon – it works because ladies getting their hair styled will probably want beauty treatments too. Host beneficiary relationships are also a great way to advertise your business because someone else is promoting your company and people see that as a referral. So how do you go about it?