Dec 142011
 

The best person to buy from you today was the person who bought from you yesterday…

It costs about 7 times more to sell to a new customer than it does to sell to an existing one. It doesn’t take a rocket scientist, therefore, to realize that if you can keep your existing customers for the long term then your profits are going to be much higher – plus you won’t have to spend a huge amount of time and effort wondering how to get business in through the door. Below are a few strategies to help you keep hold of the customers you have. Continue reading »