Dec 152011

How to make your adverts really work for you

Regardless of where your ad is – newspaper, magazine, website – they say you have about 3-5 seconds to make an impact on the reader before they move on to something else.  There are lots of ways to attract a reader’s attention (through the use of color, photos etc) but the thing that will grab their attention and keep it is your advert headline.  Here are a few ideas you should keep in mind when you’re advertising your business with an advert. Continue reading »

Dec 152011

Subtle differences can make a big difference to your advertising success

Have a look at these two advert headlines and think about what makes them different:

“Ten reasons why you need to buy a new car”.

“Ten reasons why you should buy your new car from Jim’s Autos”.

In the first headline your advert is not targeting anyone in particular, you are just trying to put the idea into people’s minds that they need a new car.  In the second headline you are much more specific because you are targeting only those people who have already decided to buy a new car – all they need to do now is decide where from, and you’re helping provide that answer. Continue reading »