Be specific with your marketing and reap the rewards
As a business coach I’ve talked with a lot of companies who, when asked what their market is, have said “everybody”. Generally speaking they have turned out to be the companies that are struggling – often due to lack of focus. There’s a lot of competition out there and you don’t want to be trying to beat it all so how about taking a more proactive approach to targeting your market? Here are a few quick tips to help you focus in on the most profitable market area for your business.