Dec 162011
 

How to increase your sales

Are you making the most of the sales opportunities open to you and your business?  It’s a well known psychological fact that once a buyer’s resistance has been breached by them agreeing to purchase one item they are then more open to buying something else – and that’s where you can take advantage. Continue reading »

Dec 142011
 

How to set up a host beneficiary

First of all, what is a host beneficiary?  It’s a relationship between two businesses that helps each one make more profit by working together in a non-competitive manner.  For example, a hairdresser might do something to help out a beauty salon – it works because ladies getting their hair styled will probably want beauty treatments too.  Host beneficiary relationships are also a great way to advertise your business because someone else is promoting your company and people see that as a referral.  So how do you go about it? Continue reading »

Dec 142011
 

The DISC profile is your friend in a sales situation

In the 1920s an American psychologist developed a way of looking at the human character that can still be used today by sales people aiming to boost their conversion rate.  The system is called DISC profiling, which stands for Dominance, Influence, Steadiness and Compliance.  Understanding where your prospect sits within the DISC profile can make a huge difference to you being able to ‘connect’ with their way of thinking and, as a result, make the sale. Continue reading »

Dec 142011
 

Top tips to increase your average sale value

Do you know what the average sale value is for each customer who buys from you? It’s a simple calculation to make – just make a note of what every customer buys, add up the total and then divide by the number of customers. Then, once once you know what the figure is, you can work on increasing it. Continue reading »