Dec 152011

Want to be successful in business?  Read on…

Speak to most people and they will say that the most important things for a business are to make a profit and keep the cashflow positive.  True, but they are second order effects stemming from more strategic level actions.  Here are the three higher level factors that are needed for a successful business. Continue reading »

Dec 142011

A referral strategy can be a great way to advertise your business – because there is a personal connection

When you’re building a business, a referral strategy is a great way of building up customers and spreading the word about your company. If you’re just starting a small business it can also be a great way of getting your name out there in a cheap and effective fashion. A referral strategy is usually used in conjunction with other marketing ideas but can be used successfully on its own. Continue reading »