Dec 142011

A referral strategy can be a great way to advertise your business – because there is a personal connection

When you’re building a business, a referral strategy is a great way of building up customers and spreading the word about your company. If you’re just starting a small business it can also be a great way of getting your name out there in a cheap and effective fashion. A referral strategy is usually used in conjunction with other marketing ideas but can be used successfully on its own. Continue reading »

Dec 142011

Done properly, networking can be a great way to advertise you and your business

Networking is a great way to get you and your business known in the local area. It’s also a relatively cheap way to advertise too which is good because the cost to start a small business can be high and you will need to be fairly tight with the money until the customers start rolling in.

However, don’t think that networking is just turning up, eating the snacks, having a few glasses of wine and then leaving. Here are a few things to keep in mind when networking. Continue reading »