Dec 162011

Are your customers innovators, early majority or laggards?

In the 1908s it was realized that different people buy into products or services at different times, depending upon how new the offering is and their own psychological traits.  Knowledge of how all this works is useful to us as business owners as it helps us with our marketing.

Studies indicated that the adoption of a new product/service was not uniform but followed a bell curve pattern, sub divided into 5 major discernible areas as follows: Continue reading »