Dec 162011

Getting the customer is just stage one; now you need to really make them love you

If you want to build a successful business you need to build your customer base.  Building a customer base is always easier, better and cheaper if you are able to keep the customers you have rather than lose them after every purchase and have to start again.  Ideally, the longer you keep a customer the higher they will move up your relationship ladder.  Here’s how the ladder works. Continue reading »