Dec 222011
 

Starting a small business on the right footing from the beginning

If you’re thinking of starting a small business, have you thought about where you want it (and you) to be in 3 years’ time? Five years? Ten years? It may seem like a minor thing now but it’s really important to think about this because it will affect many aspects of how you develop your business. Continue reading »

Dec 152011
 

It’s cheaper to keep present customers than to find new ones

Someone has done studies to look at how/why customers stop using a business and the results are startling.  A few percent move, another few percent move because they get a better offer, some die (literally) but by far the biggest percentage – around 69% – move on because of indifference from the business they were using.  That sounds like bad news but in fact for you, if you’re going to run your business properly, it’s going to be good news.  If 69% of companies don’t have a good customer service program the it’s not going to take much from you to become one of the 31% who do.  Let’s look at a few ways to keep those customers. Continue reading »

Dec 142011
 

How to set up a host beneficiary

First of all, what is a host beneficiary?  It’s a relationship between two businesses that helps each one make more profit by working together in a non-competitive manner.  For example, a hairdresser might do something to help out a beauty salon – it works because ladies getting their hair styled will probably want beauty treatments too.  Host beneficiary relationships are also a great way to advertise your business because someone else is promoting your company and people see that as a referral.  So how do you go about it? Continue reading »

Dec 132011
 

Here’s the reason why most small businesses fail

One of the main reasons people start a small business is because they’re tired of working for someone else and think that they can do better.  And herein lies a problem with many small businesses… Continue reading »

Dec 132011
 

Running a business can be easy – if you do it right

Running a business is like anything else in life – there is the right way and the wrong way. Run the business the right way and life will be a lot easier and you will be able to achieve more. Here are three simple tips that will help you make the business run the way you want it to and not the other way around! Continue reading »