Dec 142011
 

Sales is a game – make sure you know the rules

Regardless of the type of business you’re in or the product or service you provide, everyone has to sell. Some people are born to sell but the majority of people have to work at it a little before success comes their way. From my experience as a salesman and also from watching people as a business coach here are a few things that I see all successful sales people doing when making a sale. Continue reading »

Dec 142011
 

Learn how to advertise your business successfully

A lot of people spend a lot of time and money advertising their business. But only a few know how well their advertising is working for them because most of them don’t take the vital action of testing and measuring. Testing and measuring performance is vital across many areas of business but with advertising it’s really important because this is all about you spending money to get customers through the door. Get it wrong and you’ve made a loss before you even start selling. Continue reading »

Dec 142011
 

Is now really the right time for you to start a small business?

When you’re thinking of starting a business there is a huge amount of information available on the net to explain the technical aspects of setting up a business. But there’s one crucial area of starting up that isn’t covered in quite so much detail and that is the timing of the start up when should you go live with your small business? Continue reading »

Dec 142011
 

Question: how should you run a small business?

Answer: like a big one.

Most small business that are started don’t get beyond the 3-5 year point.  Many of those that do are still struggling along with only one or two employees and not making much profit.  Why does this happen?  Because the business owner hasn’t started and run the business with the right mentality and goal. Continue reading »

Dec 142011
 

Knowing how to advertise your business properly can make a real difference to your sales

One of the keys to success when advertising your small business is the power of your offer. When someone turns the page of the paper or magazine, or sees your flyer you have about 5-10 seconds to make an impression. If you don’t grab their attention in that time then your advert may as well not exist. So, how do you grab their attention and make them stop and read it properly? Continue reading »

Dec 142011
 

Flyers are old school advertising but they still work

Whether you’re buying a franchise or starting a business from scratch you need to advertise but advertising can cost money and very often you don’t know which adverts are working and which aren’t. There is, however, a good cheap way to advertise your business and that’s through flyers; here’s why you should be using them. Continue reading »

Dec 132011
 

Here’s the reason why most small businesses fail

One of the main reasons people start a small business is because they’re tired of working for someone else and think that they can do better.  And herein lies a problem with many small businesses… Continue reading »

Dec 132011
 

Running a business can be easy – if you do it right

Running a business is like anything else in life – there is the right way and the wrong way. Run the business the right way and life will be a lot easier and you will be able to achieve more. Here are three simple tips that will help you make the business run the way you want it to and not the other way around! Continue reading »

Dec 132011
 

When it comes to advertising it’s amazing how much you can do with little or no money

Sometimes in a business you need to ramp up your advertising but lack the funds to do something ‘proper’, like take out ads in a newspaper or buy a slot in the listings directories. But don’t worry, there are other – cheaper – ways of advertising businesses that can be just as effective; all it takes is a little bit of imagination and a little more personal time and effort. Continue reading »